Hi, this is Sato.
We just released a new title for Apple Arcade:
World of Demons.
I think there may be a few of you that are surprised by this sudden announcement. Yes, some of you may realize it was a title we had been working on for iOS with DeNA some time back. Now, we’ve reworked the title for Apple Arcade, where it releases as an original Platinum title. This makes it our second official IP release, following The Wonderful 101: Remastered!
This will be our first time collaborating with Apple Arcade, and our first release for iOS. I actually have been asked a lot if PlatinumGames would ever consider doing mobile. And I’ve always responded, we’d be glad to enter that market if we have a good idea and the right resources for it. Now, I finally get to show everyone what a Platinum game for mobile would look like.
Many of you may know, Apple Arcade is a subscription-based platform. You pay a certain amount each month and you get to play any game they have within their service, any time. This kind of subscription model is a first for us as well, but it’s become a very popular medium. There are video-based platforms like Netflix, Amazon Prime, music streaming services and magazine services, pretty much there’s something now for any kind of content you can think of. Maybe it’s a bit obvious to say this now, but mobile devices have really helped these kinds of platforms soar. People don’t just enjoy these services at their TV at home, they watch them on the go through their phone, in bed on their tablet, just about anywhere. You can take a peek at new shows while you’re out, then go home and finish watching your TV. Everyone can find the best way that fits them, all at a fixed cost each month. This has been how the tides have been shifting with media and entertainment for a while now, and we feel it’s time we embarked on this journey along with.
For games, it can usually take time to actually get the product in the user’s hands and have them try it out. If it’s something from a popular series, you may be able to get into it instantly, but if it’s an all new title, users may be more hesitant. People in the game industry can spend a lot of time trying to market and sell games to users. But on a subscription service, you can just pick something that seems like it might be interesting and give it a spin.
Just seeing the reduced number of steps there really is a sign of the times to me.
I hope you’ll be inclined to give it a spin as well!
Spring has finally come. Platinum is busy preparing all the work involved in welcoming this year’s group of new graduates to the company. We’ll have more to share on that next time.
Until next time.
|Kenichi Sato President and CEO
Kenichi Sato was born in Tokyo in 1962.
Though he began working for Isetan Department Stores in 1986, he changed careers to work in the video games industry in 1996 when he joined Sega Enterprises (now Sega) as a member of the Dreamcast marketing team. In 2000 he was brought on board as a founding member and general manager at Cavia (now Marvelous). In 2006, Sato founded ODD Ltd., the company that would later become PlatinumGames. A key member of PlatinumGames from the very beginning, Sato stepped into the role of president and CEO in April 2016.